--- title: MWM | Istation Digital Ad Campaigns description: I bring 12 years of experience spanning print and digital media, illustration, video editing, and project management. image: https://mwmportfolio.com/hubfs/Portfolio/Projects/Social/Featured-Social.png --- [![MWM Logo_MWM-Logo](https://mwmportfolio.com/hs-fs/hubfs/MWM%20Logo_MWM-Logo.png?width=153&height=50&name=MWM%20Logo_MWM-Logo.png "MWM Logo_MWM-Logo")](https://mwmportfolio.com/?hsLang=en) - [Behance](https://www.behance.net/michaelwademalone) - [LinkedIn](https://www.linkedin.com/in/michael-malone-0b220a29/) - Recent Projects - [Istation Ad Campaigns](https://mwmportfolio.com/istation-ad-campaigns) - [Istation Print Materials](https://mwmportfolio.com/istation-print-materials?hsLang=en) - [Istation Social Media](https://mwmportfolio.com/istation-social-media?hsLang=en) - [Istation Promotional Items](https://mwmportfolio.com/istation-store-products?hsLang=en) - [Istation Website Refresh](https://mwmportfolio.com/website-refresh?hsLang=en) - [Vinesauce Youtube](https://mwmportfolio.com/vinesauce-youtube?hsLang=en) - [Concept Art](https://mwmportfolio.com/concept-art?hsLang=en) - [Sunny in Paradise](https://mwmportfolio.com/sunny-book?hsLang=en) - [Istation Office Remodel](https://mwmportfolio.com/istation-wall-art?hsLang=en) [Contact Me](https://mwmportfolio.com/istation-ad-campaigns#form) [![MWM Logo](https://mwmportfolio.com/hs-fs/hubfs/MWM%20Logo_MWM-Logo-1.png?width=303&height=40&name=MWM%20Logo_MWM-Logo-1.png "MWM Logo")](https://mwmportfolio.com/?hsLang=en) - [Istation Ad Campaigns](https://mwmportfolio.com/istation-ad-campaigns) - [Istation Print Materials](https://mwmportfolio.com/istation-print-materials?hsLang=en) - [Istation Social Media](https://mwmportfolio.com/istation-social-media?hsLang=en) - [Istation Promotional Items](https://mwmportfolio.com/istation-store-products?hsLang=en) - [Vinesauce Youtube](https://mwmportfolio.com/vinesauce-youtube?hsLang=en) - [Concept Art](https://mwmportfolio.com/concept-art?hsLang=en) - [Sunny in Paradise](https://mwmportfolio.com/sunny-book?hsLang=en) - [Istation Website Refresh](https://mwmportfolio.com/website-refresh?hsLang=en) - [Istation Office Remodel](https://mwmportfolio.com/istation-wall-art?hsLang=en) Marketing / Advertising / Print / Digital # Istation Ad Campaigns Most Istation ad campaigns were geared directly at decision makers in schools and districts. These would generally run as digital advertisements on industry webpages and email newsletters. Digital Ads • Animation• Campaigns ## Digital Ads ### Intentional Student Intervention  ![970x250-ASCD-Intervention-Acceleration-B2S](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/970x250-ASCD-Intervention-Acceleration-B2S.gif "970x250-ASCD-Intervention-Acceleration-B2S") ![600x300-ASCD-Intervention-Acceleration-B2S](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x300-ASCD-Intervention-Acceleration-B2S.png "600x300-ASCD-Intervention-Acceleration-B2S") ### Building Your Intervention Team ![970x250-ASCD-Takeover07062021v5](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/970x250-ASCD-Takeover07062021v5.gif "970x250-ASCD-Takeover07062021v5") ![600x300-ASCD-Takeover07062021](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x300-ASCD-Takeover07062021.png "600x300-ASCD-Takeover07062021") Senior Graphic Designer • Website Designer • UI/UX Designer • Project Manager ## Key Improvements ![Istation success stories video and text links.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshots-Success-Story-Video.png "Istation success stories video and text links.") ![Istation success stories video pop-up. ](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshots-Success-Story-Video-Pop-Up.png "Istation success stories video pop-up. ") ### engaging testimonials Our customers loved to tell their stories, and we wanted to showcase their success all throughout the site. I came up with the concept of a 3-in-one module that was a pull quote, video testimonial and call to action. The module could utilize as three elements or only one of them. ![Istation Reading brochure landing page.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshot-Landing-Page-3.png "Istation Reading brochure landing page.") ![Istation Middle School brochure landing page.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshot-Landing-Page-1.png "Istation Middle School brochure landing page.") ### More substantial Landing Pages Our previous landing pages were very bare bones, typically with a title, a subhead and some type of image. In the past this minimal approach worked well for us, but in recent years customers were less likely to engage. We wanted to provide a bit more information on every landing page about why someone should engage with us and download the one sheet, brochure, or sign up for a study. However, there would be no links to outside pages, since we wanted to keep an opportunity on the landing page. And the form would be large and easy to access at all times. ![Istation Success Stories page.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshot-Success-Stories.png "Istation Success Stories page.") ![Playbook](https://mwmportfolio.com/hubfs/Playbook.png "Playbook") ### Expanded Ungated Content Broad, top of funnel content such as success stories or case studies was set up to be provided ungated from our home page. These were usually presented in video, blog or PDF format. After viewing this ungated content, the visitor would be guided through CTAs to additional pages that might contain gated content such as a brochure, webinar or playbook. ### Boosting Student Engagement ![728x90-Ed-Week-Quiz-Dec-2020-v2](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/728x90-Ed-Week-Quiz-Dec-2020-v2.gif "728x90-Ed-Week-Quiz-Dec-2020-v2") ![600x250-Ed-Week-Quiz-Dec-2020](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x250-Ed-Week-Quiz-Dec-2020.gif "600x250-Ed-Week-Quiz-Dec-2020") ![300x250-Ed-Week-Quiz-Dec-2020](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/300x250-Ed-Week-Quiz-Dec-2020.gif "300x250-Ed-Week-Quiz-Dec-2020") ### Istation's New Student Experience ![970x250-ASCD-07262021-Motivationv3](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/970x250-ASCD-07262021-Motivationv3.gif "970x250-ASCD-07262021-Motivationv3") ![600x300-ASCD-07262021-Motivationv4](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x300-ASCD-07262021-Motivationv4.png "600x300-ASCD-07262021-Motivationv4") ### Science of Reading Webinar  ![728x90-Istation-HDT-OnDemand](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/728x90-Istation-HDT-OnDemand.gif "728x90-Istation-HDT-OnDemand") ![300x250-SOR](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/300x250-SOR.gif "300x250-SOR") ![320x50-SOR](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/320x50-SOR.gif "320x50-SOR") Print Ads • Typography • Campaigns ## Print Ads ### Istation More Campaign ![Istation-More-Choices-FullPage_Page_1](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-FullPage_Page_1.jpg?width=500&height=643&name=Istation-More-Choices-FullPage_Page_1.jpg "Istation-More-Choices-FullPage_Page_1") ![Istation-More-Choices-HalfPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-HalfPage.jpg?width=500&height=329&name=Istation-More-Choices-HalfPage.jpg "Istation-More-Choices-HalfPage") ![Istation-More-Choices-QuarterPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-QuarterPage.jpg?width=225&height=296&name=Istation-More-Choices-QuarterPage.jpg "Istation-More-Choices-QuarterPage") ![Istation-More-Choices-Old](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-Old.jpg?width=225&height=291&name=Istation-More-Choices-Old.jpg "Istation-More-Choices-Old") ### Istation General Print Ads ![Istation-More-Choices-FullPage_Page_2](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-FullPage_Page_2.jpg?width=500&height=643&name=Istation-More-Choices-FullPage_Page_2.jpg "Istation-More-Choices-FullPage_Page_2") ![PowerfulGrowthHalfPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/PowerfulGrowthHalfPage.jpg?width=500&height=328&name=PowerfulGrowthHalfPage.jpg "PowerfulGrowthHalfPage") ![MetametricsHalfPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/MetametricsHalfPage.png?width=500&height=326&name=MetametricsHalfPage.png "MetametricsHalfPage") ### Location: Golden, CO ### Recent Projects: - [Istation Ad Campaigns](https://mwmportfolio.com/istation-ad-campaigns) - [Istation Print Materials](https://mwmportfolio.com/istation-print-materials) - [Istation Social Media](https://mwmportfolio.com/istation-social-media) - [Istation Promotional Items](https://mwmportfolio.com/istation-store-products) - [Vinesauce Youtube](https://mwmportfolio.com/vinesauce-youtube) - [Concept Art](https://mwmportfolio.com/concept-art) - [Sunny in Paradise](https://mwmportfolio.com/sunny-book) - [Istation Website Refresh](https://mwmportfolio.com/website-refresh) - [Istation Office Remodel](https://mwmportfolio.com/istation-wall-art) ### Follow Me On: - [Behance](https://www.behance.net/michaelwademalone) - [LinkedIn](https://www.linkedin.com/in/michael-malone-0b220a29/) (c) 2026 Michael Wade Malone. All Rights Reserved.