Marketing / Advertising / Print / Digital

Istation Ad
Campaigns

Most Istation ad campaigns were geared directly at decision makers in schools and districts. These would generally run as digital advertisements on industry webpages and email newsletters.

More substantial Landing Pages

Our previous landing pages were very bare bones, typically with a title, a subhead and some type of image. In the past this minimal approach worked well for us, but in recent years customers were less likely to engage. We wanted to provide a bit more information on every landing page about why someone should engage with us and download the one sheet, brochure, or sign up for a study.

However, there would be no links to outside pages, since we wanted to keep an opportunity on the landing page. And the form would be large and easy to access at all times.