Marketing / Advertising / Print / Digital
Istation Ad
Campaigns
Most Istation ad campaigns were geared directly at decision makers in schools and districts. These would generally run as digital advertisements on industry webpages and email newsletters.
Digital Ads • Animation• Campaigns
Digital Ads
Intentional Student Intervention
![970x250-ASCD-Intervention-Acceleration-B2S 970x250-ASCD-Intervention-Acceleration-B2S](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/970x250-ASCD-Intervention-Acceleration-B2S.gif)
![600x300-ASCD-Intervention-Acceleration-B2S 600x300-ASCD-Intervention-Acceleration-B2S](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x300-ASCD-Intervention-Acceleration-B2S.png)
Building Your Intervention Team
![970x250-ASCD-Takeover07062021v5 970x250-ASCD-Takeover07062021v5](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/970x250-ASCD-Takeover07062021v5.gif)
![600x300-ASCD-Takeover07062021 600x300-ASCD-Takeover07062021](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x300-ASCD-Takeover07062021.png)
Senior Graphic Designer • Website Designer • UI/UX Designer • Project Manager
Key Improvements
![Istation success stories video and text links. Istation success stories video and text links.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshots-Success-Story-Video.png)
![Istation success stories video pop-up. Istation success stories video pop-up.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshots-Success-Story-Video-Pop-Up.png)
engaging testimonials
Our customers loved to tell their stories, and we wanted to showcase their success all throughout the site. I came up with the concept of a 3-in-one module that was a pull quote, video testimonial and call to action. The module could utilize as three elements or only one of them.
![Istation Reading brochure landing page. Istation Reading brochure landing page.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshot-Landing-Page-3.png)
![Istation Middle School brochure landing page. Istation Middle School brochure landing page.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshot-Landing-Page-1.png)
More substantial Landing Pages
Our previous landing pages were very bare bones, typically with a title, a subhead and some type of image. In the past this minimal approach worked well for us, but in recent years customers were less likely to engage. We wanted to provide a bit more information on every landing page about why someone should engage with us and download the one sheet, brochure, or sign up for a study.
However, there would be no links to outside pages, since we wanted to keep an opportunity on the landing page. And the form would be large and easy to access at all times.
![Istation Success Stories page. Istation Success Stories page.](https://mwmportfolio.com/hubfs/Portfolio/Projects/Website-Refresh/Screenshots/Screenshot-Success-Stories.png)
![Playbook Playbook](https://mwmportfolio.com/hubfs/Playbook.png)
Expanded Ungated Content
Broad, top of funnel content such as success stories or case studies was set up to be provided ungated from our home page. These were usually presented in video, blog or PDF format. After viewing this ungated content, the visitor would be guided through CTAs to additional pages that might contain gated content such as a brochure, webinar or playbook.
Boosting Student Engagement
![728x90-Ed-Week-Quiz-Dec-2020-v2 728x90-Ed-Week-Quiz-Dec-2020-v2](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/728x90-Ed-Week-Quiz-Dec-2020-v2.gif)
![600x250-Ed-Week-Quiz-Dec-2020 600x250-Ed-Week-Quiz-Dec-2020](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x250-Ed-Week-Quiz-Dec-2020.gif)
![300x250-Ed-Week-Quiz-Dec-2020 300x250-Ed-Week-Quiz-Dec-2020](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/300x250-Ed-Week-Quiz-Dec-2020.gif)
Istation's New Student Experience
![970x250-ASCD-07262021-Motivationv3 970x250-ASCD-07262021-Motivationv3](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/970x250-ASCD-07262021-Motivationv3.gif)
![600x300-ASCD-07262021-Motivationv4 600x300-ASCD-07262021-Motivationv4](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/600x300-ASCD-07262021-Motivationv4.png)
Science of Reading Webinar
![728x90-Istation-HDT-OnDemand 728x90-Istation-HDT-OnDemand](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/728x90-Istation-HDT-OnDemand.gif)
![300x250-SOR 300x250-SOR](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/300x250-SOR.gif)
![320x50-SOR 320x50-SOR](https://mwmportfolio.com/hubfs/Portfolio/Projects/IstationAds/DigitalAds/320x50-SOR.gif)
Print Ads • Typography • Campaigns
Print Ads
Istation More Campaign
![Istation-More-Choices-FullPage_Page_1 Istation-More-Choices-FullPage_Page_1](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-FullPage_Page_1.jpg?width=500&height=643&name=Istation-More-Choices-FullPage_Page_1.jpg)
![Istation-More-Choices-HalfPage Istation-More-Choices-HalfPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-HalfPage.jpg?width=500&height=329&name=Istation-More-Choices-HalfPage.jpg)
![Istation-More-Choices-QuarterPage Istation-More-Choices-QuarterPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-QuarterPage.jpg?width=225&height=296&name=Istation-More-Choices-QuarterPage.jpg)
![Istation-More-Choices-Old Istation-More-Choices-Old](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-Old.jpg?width=225&height=291&name=Istation-More-Choices-Old.jpg)
Istation General Print Ads
![Istation-More-Choices-FullPage_Page_2 Istation-More-Choices-FullPage_Page_2](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/Istation-More-Choices-FullPage_Page_2.jpg?width=500&height=643&name=Istation-More-Choices-FullPage_Page_2.jpg)
![PowerfulGrowthHalfPage PowerfulGrowthHalfPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/PowerfulGrowthHalfPage.jpg?width=500&height=328&name=PowerfulGrowthHalfPage.jpg)
![MetametricsHalfPage MetametricsHalfPage](https://mwmportfolio.com/hs-fs/hubfs/Portfolio/Projects/IstationAds/PrintAds/jpegs/MetametricsHalfPage.png?width=500&height=326&name=MetametricsHalfPage.png)
Location:
Golden, CO
(c) 2024 Michael Wade Malone. All Rights Reserved.